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GSMA Organisation

GSMA Organisation

Reporting to the Board, the Director General is responsible for the day-to-day management of the GSMA. The Director General is supported by a leadership team with responsibility for specific aspects of the Association’s work.

Mats Granryd

Mats Granryd

Director General

Mats Granryd is Director General of the GSMA and a Member of its Board. In this role, he leads the GSMA in supporting its global membership through a range of industry programmes, advocacy initiatives and industry-convening events.

Mats brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry. Before joining the GSMA, Mats was President and CEO of Tele2, one of Europe’s fastest-growing telecom operators with 14 million customers across nine countries.

Previously, he spent 15 years in a variety of roles at Ericsson, most recently as Head of Northern Europe and Central Asia. While at Ericsson, he also led the North West Europe, India, CDMA and North Africa units, as well as the global customer accounts for Vodafone and Bharti. Before joining Ericsson, he was a management consultant in telecom strategies at ARRIGO and Andersen Consulting.

Mats holds a M.Sc. from the Royal Institute of Technology in Stockholm.

Follow Mats on Twitter: @MatsGranrydGSMA

John Giusti

John Giusti

Chief Regulatory Officer

As Chief Regulatory Officer for the GSMA, John Giusti is responsible for leading the organisation’s public policy and industry advocacy agenda with governments, regulators, international institutions and development organisations worldwide.

Prior to joining the GSMA in 2011, Giusti spent 17 years at the US Federal Communications Commission (FCC), working in a variety of capacities. Most recently, he served as chief of staff and senior policy advisor to Commissioner Michael Copps, where he provided legal, strategic and policy support to the Commissioner on all major agency actions, including the implementation of the National Broadband Plan. He also previously ran the FCC’s International Bureau, where he managed the agency’s relationships with its foreign counterparts and served as the its chief negotiator at meetings of the International Telecommunication Union, the Inter-American Telecommunications Commission and other multilateral organisations.

Giusti was educated in the United States, earning a Juris Doctorate from Boston University School of Law and a Bachelor of Science in Telecommunications from the University of Florida. He has been a member of the Massachusetts bar since 1994.

Louise Easterbrook

Louise Easterbrook

Chief Financial Officer

Louise Easterbrook is Chief Financial Officer of the GSMA. In this role, Louise is responsible for overseeing the business and financial performance of the GSMA, leading the company’s corporate services functions, including finance, legal, HR, IT and facilities. 

Before joining the GSMA in September 2014, Louise was Regional Financial Controller, Africa for Vodafone Group. Louise joined Vodafone as Investor Relations Executive, acting as the liaison between Vodafone and the financial community.

From 1996 to 2006, Louise held a series of positions at Cable & Wireless plc., including Group Director of Investor Relations, Director Corporate Finance and Head of Group Planning, Reporting and Analysis.

Louise is a qualified Chartered Accountant and holds a Bachelor of Commerce (Honours) degree from the University of Birmingham.

John Hoffman

John Hoffman

CEO and Director, GSMA Ltd.

John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services.

John brings more than 25 years’ experience to the GSMA. Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions. In addition, John has held executive level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others.

John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation.

John is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional.

John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.

Michael O'Hara

Michael O'Hara

Chief Marketing Officer

As Chief Marketing Officer for the GSMA, Michael O’Hara leads the GSMA’s global marketing and communications programmes and initiatives, working in close partnership with the organisation’s membership to identify, prioritise and execute on strategic marketing issues for the mobile industry.

Before joining the GSMA in 2008, Michael was the General Manager for Marketing and Industry Management within the Communications Sector at Microsoft. In this role, he led Microsoft’s initiatives to deliver world-class software solutions to the communications industry, including telecommunications companies, hosting service providers and media and entertainment organisations.

Prior to Microsoft, Michael was Vice President, Marketing at Sonus Networks, a leading provider of carrier voice over IP (VoIP) solutions, where he drove the company’s marketing strategy and oversaw all marketing functions. In that capacity, he spearheaded the business strategy to re-focus Sonus into the wireless communications market and established the company as a major player in the VoIP domain.

Previously, Michael served as Chief Marketing Officer at Nortel Networks in Europe. In that role, he had responsibility for Nortel’s marketing and sales operations programs in Europe, the Middle East and Africa, directing functions such as public relations, advertising, government relations, analyst relations, events, customer training and field marketing. Prior to that, Michael was Vice President of Global Business Operations reporting to the Chief Operating Officer, and he also held management positions in a number of areas including sales, operations, customer service and manufacturing engineering with Nortel Networks in Europe.

He holds an honours degree in Electrical and Electronic Engineering from the Queens University of Belfast.

Follow Michael on Twitter: @jmohara

Alex Sinclair

Alex Sinclair

Chief Technology Officer

Alex Sinclair is the Chief Technology Officer for the GSMA. He has held this position since 2005, having joined the organisation in 2003. In this role, Alex is responsible for driving the technology direction of the GSMA and working with its membership to execute key technology initiatives.

With more than 30 years’ experience in telecommunications in general and mobile in particular, Alex has worked for a number of companies in the UK, Germany and the US. In the early 1990s, he was part of the project team that launched the T-Mobile D1 network in Germany. In 1995, Alex helped Syniverse to launch their GSM clearinghouse business. Prior to joining the GSMA, Alex was Director of Network Engineering at ICO, a global satellite venture.

Alex holds a Bachelors Degree in Electrical and Electronic Engineering from the University of Bristol.

Hyunmi Yang

Hyunmi Yang

Chief Strategy Officer

As Chief Strategy Officer for the GSMA, Hyunmi Yang is responsible for working with the GSMA’s operator members in identifying opportunities that will advance the development of the mobile communications industry.

Before joining the GSMA in 2012, Hyunmi served most recently as Executive Vice President and Chief Customer Officer for KT. When joining KT as an Executive Vice President and Chief Strategy Officer of the Mobile Business Group in 2009, Hyunmi was noted for being the first female executive in the history of telecommunications in Korea. Later responsible for both the mobile and fixed line businesses as a Chief Customer Officer, she had overall ownership of the master customer portfolio, development of a group customer loyalty programme and overall customer strategies. With her unique blend of careers in the fields of telecom and finance, Hyunmi led the way and set the pace with regards to telecom–banking convergence services such as smart wallet and mobile money transfer services, as well as NFC.

Prior to KT, she was Executive Vice President and Chief Marketing Officer for Shinhan Bank in Korea, where she led marketing strategies and product development. Hyunmi has also held senior management roles at American Express in New York, where she applied data-driven insights to marketing strategies and loyalty programmes.

Hyunmi holds a Ph.D. in applied mathematics and statistics from the State University of New York at Stony Brook and M.S. and B.S. degrees in mathematics from Seoul National University in Seoul.

David Walsh

David Walsh

General Counsel

As General Counsel, David Walsh is responsible for legal compliance within the GSMA. In this role, David works closely with the GSMA Board, Committees and Members as well as appropriate regulatory and government bodies. With over 20 years’ experience in telecoms, David previously worked in UK and US law firms, Linklaters and Jones Day, providing legal advice to a broad range of industry participants and, as an independent advisor, is co-founder of a number of successful start-ups, including M-KOPA. David has been a member of the English, Spanish and Brussels Bar and has practiced law and lived in the UK, Belgium, Spain, France, Italy, Ireland and the US.

GSMA Ltd. Board

The GSMA Ltd. Board is responsible for the oversight and strategic direction of the commercial activities of the GSMA including the mobile industry's premier events, the Mobile World Congress and the Mobile World Congress Shanghai.

Bill Hague

Bill Hague

Chairman of the Board

Bill Hague, Executive Vice President Global Connection Management, is responsible for developing both international and domestic strategy and partnerships around network access and connection agreements. These areas include domestic and international wholesale and retail roaming support, global and national access management and international voice termination. He also manages the company’s wireless operations in the cruise ship business, company wireless merger integrations and global wireless resale operations.

Hague had previously served as Executive Vice President-International Development, responsible for developing and implementing international partner and roaming strategies for voice and data for both Cingular Wireless and the former AT&T Wireless, before it was acquired by Cingular.

Hague previously managed the former AT&T Wireless’ mergers and acquisitions department on both the national and international front; part of his duties included managing strategic investments. Prior to joining AT&T Wireless, Hague was with Pacific Northwest Cellular/Western Wireless Communications where he headed legal, human resources and regulatory affairs. Prior to that time, he served as a partner at the law firm of Stokes, Eitelbach & Lawrence.

Hague currently serves on the board of directors of the global GSM Association, is the Chairman of the GSMA Finance Committee and is Chairman of the GSMA Ltd. He is also president of the African Education Foundation, a private foundation he established in 1980, after serving in the Peace Corps in West Africa.

He holds a Bachelor’s Degree from the University of Colorado, a Master’s Degree in Health Administration and a Juris Doctorate degree from the University of Washington.

Franco Bernabe

Franco Bernabe

GSMA Ltd Board Member

GSMA Ltd Board Member

Louise Easterbrook

Louise Easterbrook

Chief Financial Officer,
GSMA

Louise Easterbrook is Chief Financial Officer of the GSMA. In this role, Louise is responsible for overseeing the business and financial performance of the GSMA, leading the company’s corporate services functions, including finance, legal, HR, IT and facilities. 

Before joining the GSMA in September 2014, Louise was Regional Financial Controller, Africa for Vodafone Group. Louise joined Vodafone as Investor Relations Executive, acting as the liaison between Vodafone and the financial community.

From 1996 to 2006, Louise held a series of positions at Cable & Wireless plc., including Group Director of Investor Relations, Director Corporate Finance and Head of Group Planning, Reporting and Analysis.

Louise is a qualified Chartered Accountant and holds a Bachelor of Commerce (Honours) degree from the University of Birmingham.

Mats Granryd

Mats Granryd

Director General, GSMA

Mats Granryd is Director General of the GSMA and a Member of its Board. In this role, he leads the GSMA in supporting its global membership through a range of industry programmes, advocacy initiatives and industry-convening events.

Mats brings to the GSMA a wealth of experience and a proven track record of success in the highly dynamic mobile industry. Before joining the GSMA, Mats was President and CEO of Tele2, one of Europe’s fastest-growing telecom operators with 14 million customers across nine countries.

Previously, he spent 15 years in a variety of roles at Ericsson, most recently as Head of Northern Europe and Central Asia. While at Ericsson, he also led the North West Europe, India, CDMA and North Africa units, as well as the global customer accounts for Vodafone and Bharti. Before joining Ericsson, he was a management consultant in telecom strategies at ARRIGO and Andersen Consulting.

Mats holds a M.Sc. from the Royal Institute of Technology in Stockholm.

Follow Mats on Twitter: @MatsGranrydGSMA

Mohan Gyani

Mohan Gyani

GSMA Ltd Board Member

Mohan Gyani is a private investor and advisor with over 30 years of experience in the Telecom and Wireless industry. As former President and Chief Executive Officer of AT&T Wireless Mobility Services, he played a key role in the $10.6 Billion IPO of AT&T Wireless in 2000. He was instrumental in overseeing record growth, while completing the expansion of the company’s footprint across the U.S. and the build out of its nationwide next generation GSM network.

Previously, as Executive Vice President and CFO of AirTouch, Mohan was a key leader in the $120 Billion merger of AirTouch and Vodafone and the subsequent $70 Billion joint venture with Bell Atlantic that resulted in the creation of Verizon Wireless. Prior to the merger, he played a major financial, operational and strategic role in the company’s growth from a $1.6 Billion IPO in 1993 to a $70 Billion global company within five years.

Mohan sits, or has sat, on the Boards of numerous U.S. public companies including Keynote Systems, Mobile Telesystems OJSC, Safeway, SiRF Technologies and Union Bank. He is, or has been, on the Board of several other for-profit firms and non-profit organizations such as Handango, IDEA Cellular, Jasper Wireless, mFormation, RingCentral, Roamware, Tellme, Ruckus Wireless, CTIA and the GSM Association. Mohan completed his B.A in Business Administration and earned his MBA degree in Finance from San Francisco State University.

John Hoffman

John Hoffman

CEO and Director, GSMA Ltd

John Hoffman is CEO and Director for GSMA Ltd., a wholly-owned subsidiary of the GSMA. In this role, John oversees various lines of business, including the GSMA’s portfolio of award-winning trade shows and conferences, its online, print and broadcast media properties, industry research services and a range of network managed services.

John brings more than 25 years’ experience to the GSMA. Prior to his current role in GSMA Ltd., John was CEO and Director of fastmobile, Inc., a supplier of software-based network operator solutions. Before fastmobile, he was the President, CEO and Director of Roamware, Inc., a global provider of voice and data roaming solutions. In addition, John has held executive level positions at several mobile telecommunications companies including BellSouth, Pocket Communications and SONOFON. He has also served as an independent mobile industry consultant, leading projects with the GSMA, BellSouth, Palm and PCSOne, among others.

John is a member of the Future Trends Forum, Bankinter’s global think task focused on issues impacting Spanish society and businesses. He serves on the GSMA Ltd. Board of Directors as well as the Board of the Mobile World Capital Barcelona Foundation.

John is the author of the “Wireless Evolution Insider” by the GSMA as well as “GPRS Demystified”, published by McGraw-Hill Professional.

John holds Bachelors and Masters degrees in Architecture from the University of Michigan, a Masters of Business degree from the University of Phoenix and is a licensed architect in the state of Colorado.

Julio Linares López

Julio Linares López

GSMA Ltd Board Member

Julio Linares is a telecommunications engineer who joined Telefónica’s R&D Centre in May 1970 and held various positions there before being appointed Head of Telefónica’s Technology department in 1984. In April 1990 he was appointed General Manager of Telefónica Investigación y Desarrollo (Telefónica I + D). In December 1994 he became Deputy General Manager of Telefónica’s Marketing and Services Development, in the commercial area, subsequently moving to the position of Deputy General Manager for Corporate Marketing. In July 1997 he was appointed CEO of Telefónica Multimedia, and President of Telefónica Cable and Producciones Multitemáticas. In May 1998 he was appointed General Manager of Strategy and Technology in Telefónica, S.A.’s Corporate Centre. He has been CEO of Telefónica de España since January 2000. In June 2005 he was appointed Chairman of the Supervisory Board of Cesky Telecom. In December 2005 he became Managing Director for Coordination, Business Development and Synergies in Telefónica S.A., where he was also a Member of the Board of Directors and Secretary for the Executive Committee. In December 2007 he was appointed Chief Operating Officer of Telefónica, S.A. and he held this position until September 2012. He is now Vicepresident of Telefónica, S.A. He is also a member of the Advisory Boards of Telefónica Hispanoamérica, and of the Social Council of the Complutense University of Madrid.

Christian Salbaing

Christian Salbaing

GSMA Ltd Board Member

Christian joined Hutchison Whampoa Limited (HWL) on January 1, 2001 as Managing Director, Hutchison Europe Telecommunications Luxembourg, HWL’s main holding company for its 3G businesses in Europe. Between 2001 and 2005, he worked on the rollout of 3 Group’s 3G mobile broadband networks across Europe and coordinating Group activities in Regulatory Affairs, Public Policy and Lobbying, Technology and Branding.

He was appointed Deputy Chairman of Hutchison Whampoa (Europe) Limited in 2005 and of Hutchison Whampoa Luxembourg Holdings S.a.r.l in 2009. As such he heads up HWL’s European administrative headquarters in London and Luxembourg and oversees HWL’s European Telecoms, Retail, Ports and other businesses in Europe. Christian also represents HWL’s business interests before the European Commission and host governments in each of the countries where HWL has investments (25 countries in Europe).

Christian was elected as a member of the GSMA Board for a 2 year term commencing on January 1, 2011 and also sits on the Governance Committee of that Board. He was the chairman of the GSMA Spectrum Management Committee (2004-2006) and a member of the GSMA Executive Management Committee (2005-2007).

Christian has been a member of Telecom Board of the International Telecom Union (the ITU is a UN Agency) since June 2005 and is a member of the UK Government’s Asia Task Force set up in 2010 by the Secretary of State for Business, Innovation and Skills, Dr Vince Cable.

Christian is bilingual in French and English and has a good working practice of Italian.